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Hitachi Living Systems, Ltd.



So that people can lead more enjoyable and comfortable daily lives, at Hitachi Consumer Marketing, Inc., Living Systems Company, we provide products that fit changing lifestyles while always considering user needs from the consumer's perspective.
In order to respond readily to the market along with evolving needs and trends, we have put in place a framework for development, procurement, and purchasing from a global perspective.
In addition, in order to ensure that our products offer superior safety environmental compatibility and safety, we engage in manufacturing with thorough product testing, research, and inspection.




Partnering with Hitachi Group companies as well as domestic and overseas manufacturers and trading companies, on a global basis we engage in activities ranging from planning/development of products with our own brand and procurement/purchasing of supplier's brands to quality assurance and sales. With in-depth collaboration, flexible action, and rapid decision making, we deliver high-value-added products to customers.


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We engage in product planning from market and user perspectives by accurately identifying user needs and responding to new lifestyles and market trends.
In addition, through product testing, research, inspections, user interviews, and more, we develop and assure the quality of products by taking into consideration safety and environmental factors as well as energy efficiency, usability enhancement, universal design and user comfort.


Living Systems Company has a product line of more than 6,000 items, encompassing products with the Hitachi brand and our own brand as well as products with the brands of other companies. The categories cover a wide range of customer needs with everything from televisions and other audiovisual devices to beauty-related devices (hair dryers, shavers, electrical beauty-treatment products, etc.), household electrical appliances (fans, electric heaters, cooking appliances, etc.), and devices for security and healthcare.